AtlAS - Athletes as Entrepreneurs

First edition of AtLAS kicks off across Europe

Press play! 139 athletes from all over Europe and beyond have started their entrepreneurial journey with AtLAS. 

Co-funded by the European Union, the EQF 5 postsecondary training AtLAS - Athletes as Entrepreneurs was co-developed by FH JOANNEUM, Aarhus University, Università degli Studi di Torino, Amsterdam University of Applied Sciences, Edinburgh Napier University, Olympic Committee of Slovenia and TW1N. Tailored to the specific requirements of high-level athletes, the programme represents a most flexible and hands-on study approach to advance their careers.

In a cross-border approach, the learners (coming from 9 countries and 38 different sports) are given the chance to enhance both their theoretical and practical competences when it comes to founding a business. Five modules constitute the AtLAS curriculum:

  • Module 1: The entrepreneurial individual
  • Module 2: Basic skills for entrepreneurship
  • Module 3: Entrepreneurial thinking & mindset
  • Module 4: Entrepreneurial processes
  • Module 5: Founding a company

Online-live kick off

The current Omikron situation required an adaptation of the original learning format. In January, online-live classes (instead of on-site events) were held at six European locations in Austria, Denmark, Italy, The Netherlands, Scotland, and Slovenia to start the training.

Subsequent to these kick offs, the learners participate in the AtLAS hybrid format, consisting of a 5-weeks massive open online course (MOOC) and 2 more days of online-live classes. Athlete entrepreneurs and business experts act as supporting mentors in the programme.

One of them: Kathrine Heindahl, Danish handball national team player, Aarhus University graduate, and co-founder of the sportswear brand IKAIKA. Here you can watch Kathrine reflect upon her entrepreurial journey and the links between high-level sport and business in cooperation with The Kitchen.

Kathrine Heindahl at The Kitchen